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Ashok Mehta

Ashok Mehta

New Brunswick, New Jersey
30 years in pharma & supplementsFounder & CEO, Aviva Natural SupplementsUL-GMP & USDA certified manufacturing

Ashok brings 30 years of experience in the pharmaceutical and dietary supplements industry. He is the founder and chief executive of Aviva Natural Supplements, a UL-GMP and USDA certified contract manufacturer in New Jersey that he built from the ground up in 2014. He brings manufacturing and quality systems discipline to the company.

The Hook

“He has spent three decades in an industry where a quality failure is measured in recalls.”

Ashok spent more than 30 years in the pharmaceutical and dietary supplements industry before founding Aviva Natural Supplements in 2014 with his wife and co-founder, Runa Mehta.

Aviva is a UL-GMP and USDA certified contract manufacturer in New Brunswick, New Jersey, handling custom formulation, encapsulation, tablet compression, powders and liquids as turnkey private-label production.

He runs the company with a small executive team under a family-led governance model, and keeps a deliberately limited public profile.

  • Manufacturing-grade quality discipline, where every output is verified before it leaves the building.
  • A founder’s judgement on operations, built over three decades in a regulated industry.
Why They Matter

He sets the standard of operational reliability the company measures itself against.

The Record
Before 201430+ years in pharma & supplementsPharmaceutical & dietary supplement industry
2014–presentFounder & Chief ExecutiveAviva Natural Supplements